Industry Analysis on British Airways Enterprises Research Paper

Industry Analysis on British Airways Enterprises - Research Paper Example According to the report, it is important to highlight because of the rapid technological penetration as well as transformation, the world has become a well connected single entity. As a result, masses around the world have gained easy access to multiple knowledge sources and have become more aware as well as demanding in nature. The rising diverse needs of the masses present in various markets of the world, because of their increased awareness, have created a strong opportunity for business for firms present in various geographical locations.This paper outlines that  as per the estimates of the IATA, the international passenger demand grew by around 5.4 % and the domestic passenger demand by 4.9% in 2013 in all regions. However, the North American carriers which are the main players in the US scheduled air transportation sector received the slowest growth in regards to passenger traffic on the international front. The international passenger traffic for the US market increased by 3 % on an annual basis. On the other hand, the domestic passenger traffic for the US market grew by around 1.9% in 2013, because of positive sentiments related to economic stability, growth in employment as well as the increase in consumer spending.  For the purpose of projecting the future demand for the scheduled air transport sector of the US, attention has to be given on the global traffic forecast provided by the IATA.