Reasons to support thesis Essay -- essays papers

Reasons to support thesis First of all, we will consider the very word motivation. Motivation can be defined as an incentive. When we discuss students having the motivation to learn, we may consider them having the incentive to learn. Do students today have the incentive to learn? Many people claim that they do not and that the lack of motivation is increasingly becoming worse and worse in today’s society. The belief that society has unknowingly created for today’s students is that there is a separation between education that is taught in schools and that which is learned outside of schools. Children view these things as two different worlds. There is the school world, and the real world. Many children tend to believe that the things they learn in the school world will not affect them in the real world and are therefore have no motivation to learn in school. â€Å"When kids are not engaged, not only do they fail to learn, they also tend to become bored and restless† (Wolk, R.). This boredom and restlessness has serious potential for many kids to lead to a lack of motivation. Obviously, it is very important for a student to remain focused in order to maintain motivation; yet, not all of the responsibility relies on the child. Teachers have a huge responsibility in making sure that every student in their class is working to their individual potential and that each child is engaged in the material and is benefiting from this learning experience. Educators sometimes find it difficult to develop such a strong teacher-student relationship with each child but studies have shown that the more the teacher is involved, the more motivated students will become. There are many different elements involved in making a child feel a... ... from Academic Search Premier. Johnson, Ronnie, Lamb, Dean. (1994). Motivating students to learn. Vocational Education Journal. Vol. 69. Issue 2. Morganett, Lee. (1991). Good teacher-student relationships: A key element in classroom motivation and management. EBSCOhost Education. Vol. 112. Issue 2. pg. 265. 5p. Retrieved on 4/22/04 from Academic Search Premier. Schroeder, K. (1992). Motivating students. Education Digest. Vol. 58. Issue 3. Atherely, M. (1992). Motivating students to learn. PageWise, Inc. Retrieved on 4/24/04 from http://de.essortment.com/motivatingstude_rbsm.htm Gershaw, D. (1989). A line on life: Motivating students to learn. Teaching of Psychology. Pg. 86-88. Davis. B. (1993). Motivating students. Tools for Teaching. Josey-Bass Publishers. Retrieved on 4/22/04 from http://teaching.berkeley.edu/bgd/motivate.html

Essay --

I am mad. Wait, mad might not be the correct word. Perhaps I should have said angry, but does that truly evoke the complete image of my present emotional state? I think not. Exasperated, agitated, and resentful come to mind, but again, individually, they all fall short of expressing the complex set of emotions experienced when I feel I have been cheated or stolen from. What makes this even more emotionally demoralizing is the fact that those responsible for doing the cheating and stealing do not even recognize that is what they are doing. So who am I referring to, how are they cheating, and what have they stolen? They are the uninformed voters and they are cheating the system by having the same amount of control in election outcome as those who have taken the time to become involved and knowledgeable about the issues. But what are they stealing? In short my vote. Simply put, due to lack of interest, understanding, and participation in the electoral process, uninformed voters wh o should be awarding their support from a foundation of insight, preparation and knowledge are instead casting votes even they do not agree with. Ok, so what if a few people get confused and make a wrong vote, just how bad can it be? ‟According to political scientists Richard Lau and David Redlawsk in their book How Voters Decide, the authors find that, in the best case scenario of a choice of two candidates, approximately 70 percent of voters choose correctly†(Belt 643). Now take a minute to really think about the implications of that statement. In a best case scenario, 30 percent of the voter’s choice was for someone or something he or she did not even agree with but was too uninformed to know it. One might ask how could there possibly be this d... ...that regardless of which side of an issue one may support, award that support from a foundation of insight, preparation and knowledge. Somin in his book Democracy and Political Ignorance, and Their Ignorance is willful! states, ‟few will take the time and effort to assimilate more than a small amount of political information.† For this reason he states elsewhere in his book, we should be grateful that voter turnout is as low as it is, because increased turnout is often likely to increase the electoral effects of political ignorance by encouraging the unmotivated to vote (More Media 1). Realizing that all the time and effort I spend to discern the issues and candidates’ positions can be made futile by one uninformed voter, maybe our best hope is, come Election Day, the uniformed voter is so uninformed they will not be able to find the polling location.

Markerting Concept Coca Cola

This is assignment will require to explain the underlying principles behind the main marketing theories, it will also require an in-depth application, analysis and evaluation of a good or service that is currently available both in the UK market and in the international market. The Product that will be analyses within the assignment is The Coca Cola Company (CCC). [pic] â€Å"Business idea or philosophy based on the importance of profit, consumer satisfaction and the welfare of the general public. † [5] Collin, P (1997)The Coca Cola Company is one the biggest successful soft drink company that offers 3,500 various diverse products to over 200 countries worldwide. The company originated in 1889 by pharmacist Dr John Pemberton. Dr Pemberton carried out a jug of Coca Cola syrup at his Jacob Pharmacy in Atlanta USA. [3] Marketing Mix Marketing mix can be defined as the combination of elements in an organisation’s offering the market; ‘offerings’ being either pr oducts or service. These elements were identified as Product, Price, Place and Promotion in early versions of the mix. As result, they are known as the Four Ps. [pic] [1] (2008).Portfolio. Product The marketing mix combines many factors, but consumers view marketing effort in more tangible terms of the product. It is important for marketers to recognise that much of the ‘want-satisfying’ nature of the product is derived from consumers perceptions. The true nature of the product is how the consumer perceives it, and not what the company would like it to be. CCC product first started in 1886, when they were originally made as soda fountain drink. The company has now expanded over to 3,500 diverse product (see picture above). They offer a wide range product form soft drinks to tea drinks to bottle water.The typical famous packaging of red and white CCC products is a world recognised. The coca cola company is the most sold soft drink across worldwide. Its not only sold busi ness to business (b2b) such as sold in restaurants, pubs and convenience stores but also sold business to consumer (b2c) such as supermarkets, vending machines and other service shops. [3] Price Price is a potent element of the marketing mix because of its direct impact on customers, the company and the economy. To the consumer, price is a major indication of quality and an important factor in the decision making process.For CCC, the price at which the product is sold represents the means of recouping cost and making profit. There are various ways to price coca cola product, depending on the retailer. Supermarkets may put coca cola on promotion one week and then Pepsi the following, as they always like to stay one step ahead of their competition. It is a way to keep consumers on their toes. There is no set price for CCC, but usually the prices are based on growing rates. [8] p27 Place Place concerns activities need to move the product from the seller to the buyer and its origin is i n the word ‘placement’.The coca cola company sell their various products over numerous countries worldwide. They have more brand products than Pepsi, Tango RC Cola put together. Although coca cola produces the product, they cannot be held responsible how the products are distributed across the countries. They can only rely on the suppliers following the strict guidelines set out by coca cola. [8] p31 Promotion Promotion is perhaps the element of the marketing mix that is most subject to variation. For some product it may play a minimal role, but, for other, marketing strategy may be almost entirely based on promotion.In consumer markets, promotion often has the highest budget allocation of all mix elements. For this reason it receives much attention as a marketing function. CCC promotional strategies are to make the consumers think they have control over what they are drinking and accomplishing there needs of thirst. On each bottle, coca cola encourages consumers to go to their website to learn more about hydration, sweeteners and taste. In order to boost consumer usage, CCC have taken their product to foreign markets and increased their profit margin.This was also done as they had home market competitors such as Pepsi, going international will make there brand more recognisable. CCC believes in forceful advertisements, branding and market segmentation has been a big accomplishment to CCC. Since the early 70’s they have always exposed themselves as fun, loving, playful brand to have an international appeal. [8] p29 In 1887 Coupon were first made to promote coca cola [pic] [2] (2012). 125 years of sharing happiness Customer Relationship Management CCC cannot succeed or grow unless they can serve their customers with a better value proposition than the competition.Measuring customer loyalty can accurately appraise the weakness in CCC proposition and help to formulate improvements. In fact, attempting to measure customer satisfaction and facto ring research information on satisfaction studies into future marketing strategies is one of the fastest growing areas of marketing research. Customer care is fundamental to the concept in customer relationship management (CRM). High quality customer care is the key to achieving coca cola objective confronting all competitive firms trying to apply CRM principles, such as: ? Minimising customer turnover. Attracting new customers. ? Retaining customers over the long term. ? Improving profitability. ? Enhancing company image. ? Improving customer and employee satisfaction. With a strong CRM team, coco cola are still strong as ever, they evaluated every feedback they receive from their customers with shows they are always trying to meet the consumers needs by not only improving for the future but to keep up with the current trends. [8] p120-123 External Environmental Trading environment analysis requires CCC to look beyond its immediate market to its wider trading environment.One helpfu l abbreviation in analysing the trading environment is PEST. The initial letters stand for the Political, Economic, Social and Technological environment. The Political environment includes possible changes to law and regulation governing the markets in which coca cola is operating. Possible changes in government policy, such as new legislation or regulation of food and drinking products. Or even government involvement in labelling and advertisements. If all this was to be changed and affect coca cola, it will create more operating expense and reduce the profit margin.The Economic environment refers to trends in the world economy, and those in particular national market. CCC must be particularly to those that most affect its own business. As CCC is trading worldwide, the range of economic indicators, which it tracks, might include: ? Contracts with other soft drink industries. ? Maintain a Profitable investment in communities worldwide. ? The United Kingdom has recently experienced a n economic recession. This period of negative growth includes higher unemployment, inflation, and cost of living expenses while consumers are experiencing lower disposable income and purchasing power. CCC has been very successful in helping other nations grow and become economically stable by investing millions of Pounds back into the countries in which they are operating. The Social Environment refers to trend in the structure of society and in behaviour and is the focus of much of what is called market research. CCC have developed numerous products to suit consumer’s trends. For example, a lot of consumers are health conscious, so bringing out diet coke encouraged them to drink the brand. However, a lot of people saw the drink very girly so it soon was perceived as girls drink, as there’s no calories involved with the drink.Soon coca cola brought out Coke Zero, a similar drink but for men. It has now become one of the best selling drink worldwide. CCC are continuing to follow and keep updated with the product development and marketing for healthy choice obtainable. The Technological environment is that concerned with the use of raw materials, production processes and finished products, and particularly with innovation. Such as CCC is the soft drink industry; the development of a plastic material has reduced the use of glass bottle dramatically. CCC also have threats technological.For this, they implement more investments in their research department so they can progress monitoring of the sales, production and delivery process between themselves and other soft drink companies’. [7] p18-19 Purchase Decision There are three way of purchase decision for CCC: Straight re-purchase = this is the most frequent type of purchase. The consumer repeats – buys a CCC product purchased on previous occasion. This occurs most frequently in circumstances in which a consumer is loyal to a brand and is reluctant to try an alternative.Modified re-purc hase = this occurs when a consumer needs to change their behaviour. This might be because the habitual brand is out-of-stock and a near substitute is selected; it might be prompted by the changed needs of the consumer; it might be promoted by the updating of an existing product; it might be prompted by promotional activity by a competing product. New purchase = this refers to that category of purchase, which is being made for the first time. Here promotion plays a key role in stimulating demand for products, notifying consumer of their availability, and in reassuring consumer about their purchase. 7] p57 Competitive Environment The competitive environment affects the commercial prosperity of a company. Many UK manufactures in industries like steel and textile have experience intense competition from foreign product. Management team must be alert to potential threats from cheaper import or substitute products and establish exactly who their competitors are and the benefits they offer to the marketplace so they can compete more effectively. [8] p17 Two indicator of enormous importance to a management teams are market share and market growth.Market share is a term, which refers to the proportion of total sales for one product group, which is, enjoy by a particular brand. According to Stephen Page book to Induction to marketing CCC enjoyed 58 per cent share of the total sales of cola drink in the UK in 1992. According to Best Global Brand CCC is ranked number one, valued just over $71 Billion. Leaving their main competitors Pepsi ranked at number 22nd, only valued at $14 million. [6] Buyer Behaviour CCC needs to know when, where, how and why soft drinks are purchased.They need to know who is making the purchase and what factors influence those decisions. In particular, they examine buyer behaviour to look for patterns, which may give a clue to future behaviour, as well as explanation for the existence of those patterns. Buyer term refers not only to someone who is buying for own consumption, but also to anyone who buys on behalf of others. For example, it could be an adult of a household buying on behalf of a child. Buyer behaviour in business-to-business market is an area that has not been as well researched as consumer behaviour.First it is because these markets are often much smaller than consumer markets, and would not therefore justify the production of off-the-shelf data by commercial agencies. Hence not as much research has been undertaken. Secondly, industrial buying decision-maker has been more difficult to research and categories than consumer. However, interest is now growing in the subject. [7] p56 Market Segmentation Marketing segmentation is the analysis of total demand in a market into its constituent parts, so that different sets of consumers, with distinctive needs and behavior patterns, can be identified.Market segmentation is defined as: â€Å"The process of breaking down the total market for a product or service into dis tinct sub-group or segments, where each segment might represent a distinct target market to be reached with a distinctive marketing mix. † [8] Lancaster G & Reynolds P (2002). Marketing made simple p38 To improve opportunities for success in a competitive marketplace, marketers must focus their efforts on clearly defines market targets. The intention is to select those groups of customers that the company is best able to serve so that competitive pressure is minimized. The advantages of CCC target marketing are: Marketing opportunities and ‘gaps’ in a market may be more accurately identified and appraised. ? Product and market appeals can be more finely tuned to the needs of the potential customer. ? Marketing effort can be focused on the market segments that offer the greatest potential for the company to achieve its objective. Previously in the 1960s, CCC made only one soft drink and proposed it at the entire soft drink market. But now CCC offers thousands of di fferent products to market segments based on diverse consumer preferences for flavours and calorie and caffeine content. CCC offers established soft drinks.One can see the many dimensions of CCC product line and how specific the marketing mixes have to be to stay competitive among other businesses. [8] p39 Market Planning At one extreme are those that plan everything down to the smallest detail, and adhere rigidly to the plan document, even when it does not appear to be working, perhaps because the plan is based upon inaccurate information or incorrect assumption. In an ideal situation, the evolution of an organisation marketing strategy and tactics will be top-down, bottom-up process; that is, one, which involves staff at all, levels from director to office junior.It will be an integral part of the organisations operation, and not simply a panic reaction to a crisis. It will be flexible enough to permit immediately workable ideas to be put into practice, without waiting for the fin al plan to be drawn up. It should not be cast in tablets of stone; if circumstances change during implementation of the plan, then the plan must change to. [7] p232 International Marketing from Domestic Marketing Companies that only ten years ago might have identified their main competitor as major domestic rival are now just as likely to refer to an company inEurope, USA or the Far East. Some organization outgrew their home market years ago, and now make most of their money outside their original national boundaries, to that extent, Corporations like CCC have become almost stateless, owing no allegiance to any particular country: their markets are global. International marketing does not differ fundamentally from domestic marketing; the same principal are involved. It differs only in that overseas markets, being both further away and containing consumer from other cultures, pose a higher degree of risk than those of known markets.Successful entry into an overseas market thus requir es even greater care and attention to planning. Ironically, most company enters oversea markets because they have surplus production that they want to dispose of. If, however, a business cannot sell its products at home, it is unlikely to be able to do so internationally. There is world of difference between simple exporting, and a proper approach to international marketing. [7] p216-217 For CCC, selling oversea is attractive because it enlarges their market beyond the confines of the nation state.However, there are other benefits too, including: ? Opportunities for growth, higher earning and higher profits. ? The spreading of risk, by reducing dependency upon any one national market. ? The spreading of fix cost across increases sales. ? Competitors’ brand can be attacked in their own home market. ? An CCC competitive edge is sharpened, by it being required to compete with the best in the world. ? The contribution to CCC feel good factor if it succeeds. Conclusion CCC believe s to drive the brand to the fullest success it can go.It will adapt to any changes for new products if it requires to society and consumers Sometime for consumer product change is good for international marketing. It is vital that the right product is made to suit consumers’ preference. CCC soft drinks did not appeal to the Japanese market; this meant CCC produced a product that the Japanese, Asian market would prefer. This was Asian tea, English tea, coffee and fermented-milk drink. Coke zero was brought out for the attention of men who where health conscious. Coke zero sounded less feminine like diet coke.CCC has shown that they will continue altering, improving and producing new ideas to attract to local taste. The CCC are always one step ahead of their game with their marketing effort. This has led them to profit throughout the years of developing into a billion dollar company. Their belief of being the best soft drink company worldwide has been their biggest accomplishme nt. CCC are not only involved with the best advertisement and marketing soft drinks, but also a difference in every corner of the world in which they operate.The Coca-Cola Company strives to go beyond simple marketing and reach into the hearts and lives of consumers. Bibliography [1] (2008). Portfolio. Available: http://www. thecoca-colacompany. com/citizenship/portfolio. html. Last accessed 25th Jan 2012. [2] (2012). 125 years of sharing happiness. Available: http://www. thecoca-colacompany. com/heritage/pdf/Coca-Cola_125_years_booklet. pdf. Last accessed 1st Feb 201 [3] (2012). Heritage. Available: http://www. thecoca-colacompany. com/heritage/ourheritage. html. Last accessed 1st Feb 2012. [4] (2012). Product Line. Available: http://www. hecoca-colacompany. com/brands/brandlist. html. Last accessed 1st Feb 2012 [5] Collin, P (1997). Dictionary of Marketing. 2nd ed. Middlesex: Peter Collins Publishing. p129 [6] Interbrand. (2011). Best Global Brand. Available: http://www. rankingth ebrands. com/The-Brand-Rankings. aspx? rankingID=37&year=368. Last accessed 1st Feb 2012. [7] Page, S (1995). Introductory Marketing. Cheltenham: Stanley Thornes LTD. P18- 19, 40, 43,56-58, 72-76, 232-234 [8] Lancaster G & Reynolds P (2002). Marketing made simple. Oxford: Butterworth- Heinemann. P14-18, 27-31,38-39, 120-123

Adriaen van de Venne’s “Moralizing Scene with an Old Woman and a Man”

Adriaen van de Venne is perhaps one of the more popular Dutch painters from the Baroque era. Although he was not formally trained as an artist, a number of Dutch artists have influenced Adriaen van de Venne’s style. Jan and Peter Brueghel are two of the artists whose styles have influenced van de Venne quite greatly, both employing their painting style and the over-all theme of their chosen subjects.His experiences as a book illustrator, painter and draftsman, and the time he spent learning art with local artists enabled Adriaen van de Venne to come up with his own signature style, of which the grisaille technique appears most commonly.His painting, Moralizing Scene with an Old Woman and a Man was painted by Adriaen van de Venne in 1631. The oil on paper painting measures 6 9/16 inches by 4  ½ inches and is quite characteristic of the artist’s later style, specifically the grisaille technique.The grisaille technique primarily makes use of different shades of gray for a monochromatic, more dramatic effect. Perhaps the most striking characteristic of the painting is the use of subtle tones of the only one color to depict the entire scene.An old woman carrying a cat is seen smoking an older man’s pipe, which he carries close enough for the woman to take a puff. Another old man who is partly hidden behind the old woman is seen tapping her shoulder, while a boy patting a dog is seen behind the old man with the pipe.Another significant element in the painting is the use of light. The old man with the pipe carries a lamp on his other hand which lights his face quite clearly, as well as his hands and also the old woman’s face. The light that the lamp gives off makes it possible to see the finer details of the painting such as the old man’s thick beard; the old woman’s wrinkled face and also their soiled hands.The crescent moon on the upper left corner of the painting also makes wise use of light in the painting itself, adding more flair and making the otherwise dull night more dramatic. Art enthusiasts believe that Adriaen van de Venne’s Moralizing Scene with an Old Woman and a Man is one of his works which makes the best use of light to highlight the features of the subjects on his painting.True to Adriaen van de Venne’s certain quality of painting scenes that depict normal people in their daily routine in a satirical, often symbolic light to warn against a number of unpleasant behavior. The particular painting might be suggestive of this particular characteristic; however, one cannot derive an absolute notion as to what the painting specifically depicts.Only inferences may be derived from the said painting as to which â€Å"immorality† it may warn people against, owing to the seemingly innocent act of the old woman smoking an old man’s pipe. Perhaps it talks about the immoral behavior that both the old man and woman exhibit especially during the period it was painted.The ol d woman smoking the pipe may suggest her unfounded extravagance, while the old man offering his pipe may suggest his unclear intentions for the woman. The man tapping the woman in the background may perhaps be suggesting that the woman should not be smoking from somebody else’s pipe in the first place while the child petting the dog provides a great contrast with the immoral behavior going on in the foreground.Personally the grisaille technique is not one of my favorite painting styles because of its subdued and monochromatic colors; however, having this particular painting of Adriaen van de Venne hung as part of my collection will surely be a delight because it will always serve as a reminder and a warning of the immorality that exists in society.The artist’s real intentions behind the painting may no longer be discovered but how one looks at it and interprets it may hold different significant meanings for different people.

Critical review of a journal article Essay Example | Topics and Well Written Essays - 2500 words

Critical review of a journal article - Essay Example In this regard, ecologists, environmentalists, and even business organizations are now carrying out researches and studies to benefit from the available resources of the planet efficiently. In other words, environmental management has now become a notion of survival for the organizations and even states globally that are now focusing primarily on opportunities that may bring environmental benefits that will be an alternative warfare and most importantly, dominating tool to rule the world in coming years. This paper is a little attempt to discuss some of the aspects of environmental management while focusing mainly on a scholarly piece (MacLean, 2009) that will be the fundamental basis of this paper. Richard MacLean (2009) is the author of a significant article, â€Å"Entering the Fourth Environmental Wave† (MacLean, 2009) in which, author has done a remarkable job by defining and discussing specific issues of environmental management while providing some solutions and implications that seem practical and beneficial theoretically. In brief, the author (MacLean, 2009) began by defining that the world has been experiencing different periods of environmental alterations that occur in the form of waves. Presently, the world is confronting the fourth environmental wave that now requires business organizations to take a step forward in a strategic manner, in order to survive in this competitive era that will be involving huge efforts to acquire remaining natural resources globally. After indicating beginning of the fourth wave, author (MacLean, 2009) specified that in order to acquire material benefits, business organizations will have to start thinking out of the box rather than following cluster of similar perspective, such as trade associations, conferences, etc. Additionally, environmental managers must begin to focus on long-term vision rather than short-term goals that may result in revenues, but in a long run, it

Caltural change of the organization Essay Example | Topics and Well Written Essays - 2500 words

Caltural change of the organization - Essay Example The organizational or cultural guidelines or expectations prescribe appropriate kinds of behavior that its employees should implement in particular situations. The following paragraphs will explain in detail how corporate cultural values controls the behavior of each organizational members towards one another from organizational values (Hill, 2001) Generally, top management officers could try to determine whether to continue with the current corporate culture or to change it. They may want to impose corporate values and standards of behavior in order to particularly reflect the objectives of the organization. In addition, there are generally standing internal cultures within the company’s workforce (Edsforth,2005) And, the interplay of post-industrial technologies, new organizational practices and wider social influences is effecting changes in corporate production and culture. This is debated that the deliberate reconstruction of corporate culture reconstructs the culture of the 20th century workplace(Casey, 2007). Furthermore, all the work groups within a corporation have their individual behavioral idiosyncrasies and communications that that influences the entire organization. Clearly, top management can willingly be infused outside culture into its work environment. For clarity, computer technicians usually have independently gained the expertise, language and behaviors of the organization, but the attendance of these technicians may affect the culture of the organization in its entirety. In the article How to make Life Changes Using Psychologist Kurt Lewin’s Unfreeze –Change – Freeze Method. Lose weight, change careers and more using this three step process(Goss, 2007) emphasized that most people hate change. But again, there is very popular saying that goes nothing in this world is permanent except change. For change compels

Industry Analysis on British Airways Enterprises Research Paper

Industry Analysis on British Airways Enterprises - Research Paper Example According to the report, it is important to highlight because of the rapid technological penetration as well as transformation, the world has become a well connected single entity. As a result, masses around the world have gained easy access to multiple knowledge sources and have become more aware as well as demanding in nature. The rising diverse needs of the masses present in various markets of the world, because of their increased awareness, have created a strong opportunity for business for firms present in various geographical locations.This paper outlines that  as per the estimates of the IATA, the international passenger demand grew by around 5.4 % and the domestic passenger demand by 4.9% in 2013 in all regions. However, the North American carriers which are the main players in the US scheduled air transportation sector received the slowest growth in regards to passenger traffic on the international front. The international passenger traffic for the US market increased by 3 % on an annual basis. On the other hand, the domestic passenger traffic for the US market grew by around 1.9% in 2013, because of positive sentiments related to economic stability, growth in employment as well as the increase in consumer spending.  For the purpose of projecting the future demand for the scheduled air transport sector of the US, attention has to be given on the global traffic forecast provided by the IATA.